Sneak Peek
This one is ubiquitous in the entertainment industry —every trailer or preview of an upcoming film or television show is teased as a “sneak peak.”
First, the rhyming: Blech. Also, this sounds like something perverts would say. But most importantly: It’s just an ad.
Trailers, previews, first looks: All of these are ads. Do we have to pretend we’re part of some secret club?