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What is the “Oscar Bump?”

What is the “Oscar Bump?”

Articles - Distribution

It’s no secret that winning the Oscar for Best Picture can boost a film’s earnings. There are some films, like The Lord of the Rings: Return of the King, that saw a huge audience before winning the coveted award, while other films, like Clint Eastwood’s Million Dollar Baby, had a smaller audience prior to Oscar night, so their win gave them a huge boost.

It’s known as the “Oscar bump”, and the following chart, provided by Hollywood.com’s Award Ceremony Central, illustrates exactly how big the bump has been for Best Picture-winning films in past years. Now we have only to predict what the bump will be for this year’s winner, whichever film it turns out to be…

Visit http://www.hollywood.com/AwardsCeremonyCentral for more Oscar content.

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