Moviemakers and cinematographers now have an exciting, innovative new film stock to utilize for their future productions. On April 6, Kodak announced their latest advancement in film technology—a new color reversal film available in the Super 8mm format. A daylight-balanced, 100-speed film incorporating bright saturated colors and fine grain with excellent sharpness, Kodak Ektachrome 100D Color Reversal Film 7285 is a must for both burgeoning and veteran moviemakers and cinematographers.

“Super 8 mm film is a versatile, affordable option for filmmakers who require the image quality and flexibility of film,” says Chris Johnson, product manager for Kodak’s Entertainment Imaging Division. “Quantum leaps in film emulsion technology have made Super 8 – once considered a hobbyist’s format – a viable option for professional filmmakers and students.”

According to Johnson, many of today’s great cinematographers and moviemakers began their careers at their local photo shop, purchasing a cartridge of Super 8 film. Where Kodak Ektachrome 100D Color Reversal Film differs is that it offers moviemakers image quality far superior to that of the standard home movie format of the 1960s. Says Johnson, “One benefit is that Super 8 is now a terrific option for students who want to hone their skills, as well as for professional filmmakers who want to craft a distinctive look for their project.”

Film labs from around the world couldn’t be happier about Kodak’s new product. One of the leading labs in the United States supporting the Super 8 format is Pro8MM, located in Burbank, California. “Our customers have been clamoring for Kodak to offer the 100D product in the Super 8 format,” says Phil Vigeant, president of Pro8MM and author of the book, “The Power of Super 8.” “The results our customers can produce with a Super 8 camera and a 50-foot cartridge of Super 8 film scanned to HD are amazing,” Vigeant says. Adds Daniel Wittner, president of Wittner Cinetic, one of the leading European facilities supporting Super 8, “The increased saturation of the 100D film makes colors just pop. We are glad to see Kodak continuing to support this important format.” ” And, according to Johnson, Kodak still has big plans for enhancing film technology for moviemakers in the future: “We are excited and happy to demonstrate Kodak’s continued commitment to film technology, and we look forward to further announcements this year,” he says.

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