“Empathy is one reason for art,” said Arora, and he should know. His VR work is imbued with empathy to its core. Intertwine the experience and narrative to generate empathy in your audience. “It’s not just the tech (to create an experience), but the type of storytelling that you do,” said Arora. When the technology leads, the tail wags the dog. “The story is more important than the technology. It motivates the technology and supports the creative.” For instance, the powerful narrative of The Last Goodbye, justifies the use of eye contact and the room-scale technology. These elements also foster engagement, intimacy, and a meaningful visitor experience.
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