An Inconvenient Truth proved once and for all that movies can spur social change, whether through measurable impact or simply by getting the word out about complex issues to large audiences. With that in mind, Rain Bird has announced the call for entries for its second annual Intelligent Use of Water Film Competition. The competition seeks narrative, documentary, experimental or animated short films that illustrate methods and ideas for responsible water use.

Dave Johnson, Rain Bird’s corporate marketing director, says the company is looking forward to this year’s submissions. “It has been proven time and again that film is an extremely powerful medium that is capable of inspiring global change. In sponsoring the 2008 Intelligent Use of Water Film Competition, we aim to encourage discussion on ways to manage and efficiently utilize the earth’s most precious resource,” he says. “We are excited to once again be able to provide a forum that enables filmmakers of all sorts to actively raise awareness of this important issue.”

Entries are due by September 1, 2008, with submissions to run no longer than 10 minutes in actual or excerpted running time. Selections will be reviewed by both film and water management experts, with the judging panel to award a $6,000 Jury Prize and a $3,000 Audience Choice Award at a ceremony to be held in Los Angeles on October 28, 2008.

Rain Bird, the California-based manufacturer of irrigation products and services, is devoted to its many Intelligent Use of Water education initiatives, including its Intelligent Use of Water Award, Intelligent Use of Water Summits, public service announcements and partnerships with non-profit organizations.

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