Everyone knows a good marketing campaign needs a social media component, but are you really using it to its maximum potential? Two weeks ago, Sheri Candler taught us how to ramp up the impact of your film and your brand on Facebook and YouTube. Today she follows up with the other biggies, Twitter, Pinterest and Instagram.
Everyone knows a good marketing campaign needs a social media component, but are you really using it to its maximum potential? For the latest installment of her DIY blog, Sheri Candler spells out exactly how to best optimize each platform – this week, Facebook and YouTube. Look for Part 2 (Twitter, Pinterest and Instagram) two weeks from now!
This week’s DIY Monday finds Sheri Candler deconstructing the Orchard – a digital distributor. Read her interview with the company’s Danielle DiGiacomo.
While I am all for learning the art of filmmaking on the job, there are instances where prior formal education and training would save some big hassles in seeing the film out to market. One big oversight that I see within in the DIY filmmaking movement is in music licensing. Without the proper music clearances, a film can go from poised to explode on the market to a wasted effort only your kids will see. If you don’t have the knowledge and experience to ensure proper licensing, it is best to bring in a professional.
To the fledgling filmmaker, any kind of award from a jury of their peers or an enthusiastic audience matters a great deal. Being presented with an award gives a sense of validation that the work is worthy of praise, worthy of the time spent making it.
Our new monthly DIY Monday feature is a column on distribution and marketing fundamentals by Sheri Candler, the Director of Digital Marketing Strategy at The Film Collaborative.