Distribution

A Recipe For Distribution: Five Ingredients of a New Formula For Your Indie’s Release Strategy

Published by
Mia Bruno

Know the Rules

There used to be three main windows in digital distribution:

  1. Transactional video on demand—any online or cable platform where you can go to buy or rent a film like iTunes, Googleplay, or Comcast On Demand.
  2. Subscription video on demand—any platform where you are paying a monthly fee to access a library of content like Netflix, Amazon Prime, FilmStruck
  3. Ad-supported video on demand–any place you can watch content for free with ad breaks within it like Hulu.

These three windows used to follow each other in an orderly fashion, one after the other.

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Page: 1 2 3 4 5 6

Mia Bruno

View Comments

  • Good list! I think the "Knowing Your Audience" section is probably the most overlooked of the bunch, but could be the most important. If you don't know who the people are that will likely buy your film, then how could you possible market to them or find the right placements for your film to gain traction from those who are most interested?

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