Adventures in Self-Releasing: The DVD Release—It’s Official

The next major step for The Last Lullaby is official. Here’s how I have decided to put it together:

We will have a world premiere DVD release and signing of The Last Lullaby at Giuseppe’s in Shreveport, Louisiana, Saturday, October 17th from 2 – 4 p.m. The movie on the 17th will sell for $20. Then, the movie will be available from our Website (www.thelastlullaby.com) beginning October 19th. If people buy online, the movie will also be $20. But, people could receive a 20 percent discount, depending on where we end up in our promotions.

Here are the various promotions (they have been going amazingly well since we first launched them 12 days ago. For instance, our Facebook group has gone from 1,262 members to 1,803 members). Everyone in these respective groups will receive a coupon for a 20 percent discount on the DVD if before October 19th:

1. We grow our Twitter following to 500 people (we currently have 283 followers).
http://twitter.com/chaillotfilms

2. Grow our The Last Lullaby monthly e-mail update list to 5,000 people (we currently have about 3,000 members).
Just send an e-mail to

3. Grow our The Last Lullaby blog to 50 followers (we currently have 25).
http://cahierspositif.blogspot.com/

These discounts will last for the first month of the movie’s release. In addition, people who buy the DVD during its first month will be entered into a drawing to win several movie-related prizes.

This will be a first-run, limited edition DVD. In other words, it will be a DVD of just the movie, but without any special features.

There are many things to think about between now and the 17th. Will I allow pre-orders at any point? What will these movie-related prizes be? Will I attempt to place banner ads on any other Websites? How do I encourage fans of the movie to continue the dialogue? Do I ask them to write reviews after they’ve watched the DVD?

I still want to place the movie in Wal-Mart, Netflix, Best Buy, Amazon, Blockbuster, etc. And that’s my next order of business. I also hope that The Last Lullaby will eventually find a home on cable somewhere. But, for the moment, I’m just happy as The Last Lullaby takes its next major step.

Lastly, I’m not sure if you guys all saw this. But I thought this speech was worth sharing:

http://www.indiewire.com/article/the_next_few_years_will_be_about_survival/

After living in Los Angeles for seven years, Jeffrey Goodman returned to his hometown of Shreveport, Louisiana to direct The Last Lullaby. Co-written by the creator of Road to Perdition, and starring Tom Sizemore and Sasha Alexander, The Last Lullaby was filmed entirely in and around Shreveport and financed by 48 local investors.