The SAW franchise, unlike the characters in its films, is unkillable. But would you believe the slasher franchise is actually saving lives?
Lionsgate, the franchise’s distributor, has once again teamed up with the Red Cross for its fourth annual “Give Til It Hurts” blood drive. Since the first SAW blood drive in 2004, filmgoers have donated 38,000 pints of blood that have helped save as many as 112,500 lives. Each year the amount of blood donated has nearly doubled. And the yearly tradition has become an integral part of the franchise, just like its yearly Halloween premiere.
Producers Mark Burg and Oren Koules said in a press release, “We are very proud of the continued growth and success of the SAW blood drives and would like to thank Lionsgate for their boundless creativity and the incredibly loyal SAW fans who bleed for us, literally.”
The blood drive begins continues through the first week of SAW IV’s release (on October 26th) and will take place on colleges and other locations all across the country. For more information, visit http://movies.break.com/saw4/.