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Director-producer Vlad Yudin’s documentary, Generation Iron (narrated by Mickey Rourke), follows the top seven professional bodybuilders in the world, training and competing to win the sport’s coveted title, Mr. Olympia. The film, which Yudin self-distributed through his own Vladar Company in the fall of 2013, earned $850,000 stateside and over $1 million overseas—not shabby at all! With Generation Iron’s director’s cut DVD released today, we asked Yudin to explain his success.
