User-created content is here to stay, and studios are having no trouble leaping on the bandwagon. In the latest attempt to include fans in the promotion of a film, fan fiction Website is hosting a contest based on the posters for the new Will Smith movie, I am Legend. Aspiring designers can submit their own poster designs following the theme of “The Last Fan on Earth.” The posters will then be voted on by visitors to the Website, who will also be able to write a short review of the design. The designer of the winning poster will receive an Alienware Notebook, a $500 gift certificate to Blick Art Materials as well as a Life Gear survival kit, while four finalists will win other assorted movie swag. The contest will even award a few people who don’t create a poster at all, as IMAX gift certificates will be given to both one random voter and the author of the top review as deemed so by the event producers.

The submission period ends Friday, December 14 at 3:00 pm (PST), but the voting period extends one week later.

Log on to to check it out!