A Recipe For Distribution: Five Ingredients of a New Formula For Your Indie’s Release Strategy

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Know Your Goals

Why did you make this film? Who did you hope to affect?  What do you hope to gain in the release? What are tangible measures of success to you? Shape your distribution strategy around your specific goals.

If you made an eye-opening documentary about water pollution and your goal is to increase awareness of the issue, partner with relevant non-profits and hold chapter screenings in tandem with fundraisers. It may not make sense to pay for a New York theatrical screening that you think you will need to raise visibility of your film. Instead, pursue your goal directly by using your content to further your cause.

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1 Comment

  1. Cinema Summit

    January 12, 2018 at 12:11 am

    Good list! I think the “Knowing Your Audience” section is probably the most overlooked of the bunch, but could be the most important. If you don’t know who the people are that will likely buy your film, then how could you possible market to them or find the right placements for your film to gain traction from those who are most interested?

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