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February 12, 2012

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Making Movies in Middle East

With the Dubai and Middle East International Film Festivals and a flood of financing, the Middle East is quickly becoming Hollywood Way East


Dubai could very well be the largest construction site on Earth. Everywhere you travel in this so-called “Las Vegas of the Middle East,” towering cranes fill the arid desert skyline from one end of the city to the next, including the manmade, meticulously crafted “islands” that surround the oil-rich emirate. Construction occurs day and night, with workers from India, Pakistan, Afghanistan and parts unknown bussed in from the trailers they occupy in de facto labor camps just outside the city.

The contrasts couldn’t be more striking. The city—which, these days, derives much of its economy from tourism—is designed to appeal to the moneyed and privileged, mostly from Europe and South Africa, since flights from the States can take a seemingly endless 28 hours. The signs of extreme wealth are everywhere, from the indoor ski slope where vacationing rich kids can snowboard in August, to the $400 Fendi sunglasses that young Arab girls have custom-made so the logos can be seen in the front rather than on the side, where they would be obscured by the hood of a pesky black burka.

Despite these contradictions, Dubai’s international profile continues to grow, thanks in part to events like the Dubai International Film Festival, which wrapped up in December after a successful two-week run that included gala screenings of Hollywood fare like Michael Clayton—complete with a visit from George Clooney—and obscure regional pictures like Lebanon’s Under the Bombs, which took home the fest’s Muhr Award for Best Film. In only its fourth edition, the DIFF is something of an anomaly in the festival world: With plenty of money to spend, the well-organized event has been able to achieve a level of global awareness of which most nascent film events can only dream.

There was much talk at the 2007 DIFF about how the round-the-clock construction in Dubai and neighboring Abu Dhabi—whose Middle East International Film Festival recently played host to Harvey Weinstein—provides an apt backdrop to a regional film industry that is literally being built from the ground up.

Indeed, recent high profile deals between deep-pocketed Arab investors and Hollywood majors confirm that the United Arab Emirates is taking the lead in transforming the Middle East into an entertainment epicenter.

In September, Warner Bros. announced an alliance with Abu Dhabi-based property developer ALDAR and Abu Dhabi Media Co. that will result in an estimated $1 billion going toward features, video games and infrastructure.

Exactly two months later, investment firm Dubai International Capital, which is overseen by Dubai ruler and UAE vice president Sheikh Mohammed bin Rashid al-Maktoum, acquired a reported three percent stake in Sony Corporation. The total spend is estimated to be between $1 and $1.5 billion.

Elsewhere, Los Angeles-based production outfit Insomnia Media Group recently received a $550 million capital infusion from Egyptian asset management firm Borak Holding. Insomnia, which is currently shooting an untitled $70 million war epic in Egypt, Morocco and Los Angeles, is hoping to “continue its rapid growth and to find new and exciting projects to develop and bring to market,” according to a statement by chairman Bret Saxon.

So why is all this investment activity occurring now?

The prevailing wisdom says that the UAE, flush with cash from years of oil production, is attempting to rapidly diversify in preparation for when the black gold inevitably dries up.

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COMMENTS | POST A COMMENT

Comment by Dubai Venture on 8/06/08 at 2:55 am

I am intrigued to hear that Dubai is a great location for movies. I suppose with all the development that is going on why not. Especially since the city has received a lot of exposure in recent years it can only mean good things, right?

Ali

Comment by Egypt Property on 8/27/08 at 8:37 pm

I think Dubai is the actual new Hollywood. This might sound strange, but let’s look at what is going on there right now.

All the money is in Dubai and I wouldn’t be surprised if they started building huge casinos to further the never ending influx of people.

Ravi

Comment by D. Armstrong on 10/27/08 at 12:38 am

I’m seeking investors for a film I’m scheduling to shoot in 2010. My budget is 200 million and Dubai is a great place to film and the money is there. Hello new Hollywood, and they have a great film incentive.

Comment by hm clothing on 1/02/09 at 8:14 pm

isnt dubai wicked dirty outside of downtown though?

Comment by vancouver traffic on 2/10/09 at 8:22 pm

I’m not surprised at hollywood looking for other locations. This is an interesting one though. I’m sure the economy is not in the favor of distant locations such as this. Time will tell!

Comment by buy tel domain on 2/10/09 at 8:25 pm

I just posted, but I forgot to mention. I believe in the value of other locations for filming. Here in Vancouver where I live, we are getting more movies than ever before. Money plays a big role in that with our dollar, but we have a lot of variety for locations that US locations can’t offer. Cheers!

Comment by Abu Thahir on 3/21/09 at 2:13 am

hello sir,

I have an interesting thread in my hand. And I wish to make this subject as a movie. If some one is interested in it, kindaly contact me in my number 050 6515649

Comment by Dubai Real Estate Software on 4/21/09 at 1:16 am

Cool and interesting

Comment by Dubai Property on 7/01/09 at 6:02 am

Dubai will soon turn into major movie making destination

Comment by Mudassir Jalal on 7/02/09 at 6:08 am

Yes I am hopeful that after recession UAE will emerge more powerfully.

Comment by Fort myers property management on 8/12/09 at 11:54 pm

Great work guys :)

Comment by Canon g11 on 9/07/09 at 8:04 am

really exciting information

Comment by Graphic Web Design Perth on 4/04/11 at 10:25 am

fantastic

Comment by vrtno pohistvo on 4/05/11 at 4:58 am

Dubai - wonderful destination! Desert, great buildings, tea time in Burj Al Arab, various foods…
Dubai is city that has everything. Nice to hear – this is Middle East Hollywood!

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MovieMaker Magazine

Magazine cover: Spring 2008This story was published in the Spring 2008 MovieMaker Magazine. The headline was:

Money and Movie Stars in The Middle East

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