May 26, 2012

Watchmen Inspires Its Own Brand of Coffee for Nite Owls

by Goldy Moldavsky | Published February 26, 2009

In Zack Snyder’s Watchmen, after saving residents from a tenement fire, characters Dan Dreiberg (a.k.a. Nite Owl) and Laurie Juspeczyk welcome the survivors onto the Owl Ship and offer them some coffee. Veidt Enterprises’ “Nite Owl Dark Roast” is the imaginary brand of coffee they brew. Now, movie fans and java junkies alike can drink their own Nite Owl brand.

Watchmen on-set photographer Clay Enos has enlisted his coffee company, Organic Coffee Cartel (OCC), to produce a coffee for the film in the first movie tie-in of its kind. A portion of the proceeds from the special roast will be donated to charity.

“Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multilayered world of Watchmen,” says Enos. “And having a majority of profits go to charity seems a little like something [Watchmen character] Adrian Veidt would do.”

Along with making the collectible can, the OCC is sponsoring a contest for one lucky customer to win two tickets to the Los Angeles premiere and after-party for Watchmen on March 3rd, 2009.

The limited-edition coffee, which features Enos’ black-and-white portrait of Patrick Wilson as masked crusader Nite Owl on the side of the can, can only be purchased online through http://www.organiccoffee.com.

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COMMENTS | POST A COMMENT

Comment by Harry White on 4/22/09 at 4:52 am: It is a great idea to combine the promotion of this product with giving profits to charity. This will surely boost their brand profile and generate a very good image for the company.
Comment by rats on 5/25/09 at 9:36 am: Watchmen Inspires Its Own Brand of Coffee for Nite Owls. it is a ideal way to promote the product..
Comment by Ellen on 6/03/09 at 5:16 am: Great addition to the night owl’s arsenal. Clear thought and long work hours is whats needed to help ensure the success of a business, this new product will surly help.
Comment by Drip Coffee Makers on 1/05/10 at 4:16 pm: Now that’s really a good way of advertising a product. Good deal!