February 12, 2012

TracFone Puts You in Control of the Oscars

by Melissa Rose Kimbler | Published February 22, 2008

“The cell phone that puts you in control” is offering you the chance to contribute to an important part of the Oscar experience: The commercials. Tracfone, the largest prepaid cell phone company in the U.S. with over 10 million users, is teaming with Contest Factory to create an ad competition that allows its customers to choose which TracFone commercial should be aired during the Academy Awards on February 24.

The contest, aptly titled “Which Ad Would You Run During the Academy Awards?,” draws on their “Yourfone” ad campaign that compares using TracFone’s service to being the CEO of your own company. The seven potential Oscar ads feature normal people in charge of their cell phone lives. Customers vote online and, pending the results of the contest, Tracfone will decide which commercial to air this coming Sunday.

The Oscars have the second-best (and second most expensive) commercials of any televised event. Maybe the People’s Choice-esque appeal of the TracFone contest will give the Oscars that extra boost to overtake the Super Bowl in advertising entertainment—especially considering the lackluster performance of the usual victor this year.

Cast your vote at http://www.tracfone-academyawards.com/.

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COMMENTS | POST A COMMENT

Comment by Qwerty cell phone on 9/13/08 at 12:52 pm

Normal people in charge of their cell phones? :D Doesn’t sound too normal to me. Ok, fun apart, I think it is a very cool idea - almost some kind of viral marketing. I really believe that in the era of a totally overcrowded advertising space, such quirky ads would attract response!

Comment by Prepaid Cell Phone Guy on 11/29/08 at 10:01 pm

I like the Danica Patrick Tracfone ads. It is cool to see a pretty woman succeeding in an arena that has been totally dominated by men. She is kinda hot too.

Comment by Stan on 12/12/08 at 5:10 am

I think that Tracfone is doing something great with giving people the power to get ahead in life, not only with their great phone deals and minutes but in advertising aswell - go Tracfone!

Comment by iphone 3g case on 8/22/09 at 5:30 am

In movie houses, churches or meetings, one’s phone has to be on silent and / or vibrate mode. If s/he can’t have it on silent mode, then sh/e can just have it on a volume that is not grating to others’ ears. Or cause disturbance to anyone...iphone 3g case