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July 9, 2008

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Steve Broidy

june-14.jpgSteve Broidy was born on this day in 1905 in Malden, Massachusetts. Broidy worked in sales for an independent production company before stretches at Universal Studios and Warner Bros. studios. In 1933 he joined Monogram, a production company best known for pumping out B movies, and rose through the ranks until he was named president in 1945. In an attempt to create a new image for the company, Broidy presided over the transformation of Monogram into Allied Artists. The new label’s intention was to deliver more prestigious pictures with bigger budgets, but Allied Artists soon reverted to the type of tripe for which its preceding company was known. Broidy held the position of president until 1965, when he left to produce movies independently. His solo projects include The Fox, 80 Steps to Jonah and The Poseidon Adventure.

Factoid: Broidy was a celebrated philanthropist and Founding Life Chairman at Cedar-Sinai Hospital in Los Angeles.

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