May 25, 2012

CustomFlix

by MovieMaker Staff | Published January 29, 2007

Recently it seems that more and more indie moviemakers are going the self-distribution route (David Lynch and MovieMaker’s own Timothy Rhys are just two examples). But inevitably, those who choose this method are faced with the challenging prospect of getting their film out to as many people as possible without spending too much money. Since 2002, CustomFlix has been helping moviemakers do just this through their unique DVD-on-demand service. Having been acquired by Amazon.com in 2005, CustomFlix provides unparalleled accessibility to the films it distributes, and frees moviemakers of at least one source of financial worry.

â€œThe CustomFlix DVD on Demand service produces discs on demand, as orders are placed, so no pre-built inventory is needed and titles always remain in stock,” explains Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix. “This enables filmmakers to sell films at a fraction of the cost of traditional distribution, while also maintaining unprecedented flexibility and control over their content.” CustomFlix’s partnership with Amazon has afforded the company new ways to distribute its clients’ work, such as the new video download service that allows moviemakers the ability to offer their films in a digital format with both “download to own” and “download to rent” options. Additionally, the company’s reach has extended beyond moviemaking to include the same services for musicians looking to self-distribute their albums. For more information on utilizing CustomFlix’s many services, visit www.CustomFlix.com.

Sound Off: While it may seem daunting, more and more moviemakers are going the DIY distribution route. Why do you think this trend is picking up? Is it the improvement in technology? Or are people simply fed up with the dead ends of traditional distribution routes? Weigh in by posting in the comments section!