Notes from Movieland: Do the Distribution Dance

By Anne Norda
URL: http://www.moviemaker.com/blog/item/notes_from_movieland_do_the_distribution_dance_20080923/
After a veritable maze of introductions, letters, meetings, “possibly"s and even a "yes" or two that transformed into "no" with the grinding of time, my little indie movie finally met her distribution match: The prince to my Red princess, the Bogart to my Bacall, the Captain to my Maria. When I was still a starry-eyed novice, I truly believed in the conventional distribution route. So did most of my fellow moviemakers. We were all after that golden carrot, which, it seems, isn’t as edible as I was led to believe.