Adventures in Self-Releasing: Hollywood vs. Indiewood

By Jeffrey Goodman
URL: http://www.moviemaker.com/blog/item/jeffrey_goodman_the_last_lullaby_self_releasing_independent_movies_20090727/
As I mentioned last week, I’m gearing up for another two-week run of The Last Lullaby beginning July 31. After this run, that’ll be nine weeks that we have been in theaters. I think that’s a pretty respectable accomplishment. Sure, I wish we had done better numbers in certain places, and there are a couple of changes that I’m now making to my approach, but 63 days in theaters? I’m proud of that. And hopefully there will be another stop or two before it’s all over.