Adventures in Self-Releasing: Building Buzz Around the DVD Release

By Jeffrey Goodman
URL: http://www.moviemaker.com/blog/item/adventures_in_self_releasing_neoflix_the_last_lullaby_20090923/
All right I’m getting close to releasing a limited, first edition DVD of the movie. As I’ve said before, this is something we’ll be offering off the Website (www.thelastlullaby.com) and in conjunction with Neoflix.

I’ve been thinking of ways to increase the interest around the DVD. Obviously, we don’t have a huge marketing budget and can’t afford television spend or even print ads. So, as an independent moviemaker, what can you do to make enough noise to build awareness around you and your movie’s release?