Advertisement
Adventures in Self-Releasing
Adventures in Self-Releasing: Live Stream Days Away
We’re five days away from the live drawing for The Last Lullaby prizes. I hope to see many of you there. It’s the first time we’ve done something like this. It should be an unusual and very fun event.
November 13th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Social Networking & Paranormal Activity
We’re five days into the online release of The Last Lullaby, and sales have been strong. But I’m always looking for other ways to spread the word. My recent efforts include posting on Facebook walls; I’m targeting affiliated groups with the most members. For instance, Sprague Grayden is in our movie and also has been on "24," so I posted on the walls of the most popular 24 Facebook groups—things like that. I’ll let you know about other efforts as we move forward.
October 23rd, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: DVD Release Tomorrow!
Tomorrow, October 17, I’ll be releasing the first edition DVD of The Last Lullaby in Shreveport. It should be a memorable time signing DVDs and celebrating another significant milestone with some of the movie’s core group of support. That’s Saturday. Then Monday, October 19, is the online launch, when people outside of Shreveport can begin buying the DVD off the movie’s Website (www.thelastlullaby.com).
October 16th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: The DVD Release—It's Official
The next major step for The Last Lullaby is official. Here’s how I have decided to put it together:
We will have a world premiere DVD release and signing of The Last Lullaby at Giuseppe’s in Shreveport, Louisiana, Saturday, October 17th from 2 - 4 p.m. The movie on the 17th will sell for $20. Then, the movie will be available from our Website (www.thelastlullaby.com) beginning October 19th. If people buy online, the movie will also be $20. But, people could receive a 20 percent discount, depending on where we end up in our promotions.
October 1st, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Building Buzz Around the DVD Rlease
All right I’m getting close to releasing a limited, first edition DVD of the movie. As I’ve said before, this is something we’ll be offering off the Website (www.thelastlullaby.com) and in conjunction with Neoflix.
I’ve been thinking of ways to increase the interest around the DVD. Obviously, we don’t have a huge marketing budget and can’t afford television spend or even print ads. So, as an independent moviemaker, what can you do to make enough noise to build awareness around you and your movie’s release?
September 25th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Independent vs. Dependent
Just wrapped up my first “Business of Independent Film” workshop this weekend. I loved doing it and have decided to offer it again November 21 and 22. I wanted to share just a few things I covered in the workshop and a few other things that have come to my attention this week.
September 18th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Streetballers & Weather Girl
Today I thought I would bring in two other moviemakers who have decided to self-release this year. Both have had significant success on the festival circuit and are two of the most dedicated and hard-working people I know.
September 11th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Self-Distribution Survey
It’s been a quiet week. I’m back in Shreveport as I wait for another wave of Lullaby activities (festivals, releases, etc.) to begin soon. This week, I figured I’d turn my blog over to you readers. You’ve often asked me questions and I’ve often expressed my opinion. Now, I’d like to gain your perspective on a few things. It’s my hope that many of you will chime in on some of the questions below in the comments section (and with each of your responses, it would be great if you also included a list of your 10 favorite moviemakers):
September 4th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: More Successful Self-Releasing in 8 Steps
We're in a slightly quieter period now with The Last Lullaby. Figured I’d switch formats again for this week’s entry as I look back and examine some of the decisions I’ve made. I will soon be starting my next movie and, as with anything, I do hope I’ve learned from some of my mistakes.
Q: Is there an ideal week to open an independent movie?
August 28th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Three Things Left
Took a week off from the blog. Just needed to catch my breath for a second. People ask me all the time when I'll be ready to move on to my next project. As with everything in this process, it's probably different for each person. For me, I still have three areas I want to pursue and follow through until the end:
August 21st, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Indiewood By the Numbers
I’ve been obsessed with the Box Office Chart that appears on indieWIRE every Tuesday for a while now. So I thought I’d go through the top 15 American narrative movies on this week’s list and see what we can learn from the numbers. Something can be learned from every single movie on the list, but since The Last Lullaby is an American narrative, I thought I would make that my focus:
August 7th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Hollywood vs. Indiewood
As I mentioned last week, I’m gearing up for another two-week run of The Last Lullaby beginning July 31. After this run, that’ll be nine weeks that we have been in theaters. I think that’s a pretty respectable accomplishment. Sure, I wish we had done better numbers in certain places, and there are a couple of changes that I’m now making to my approach, but 63 days in theaters? I’m proud of that. And hopefully there will be another stop or two before it’s all over.
July 31st, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: A Change is Coming
It’s been an interesting last few days. Suddenly, The Last Lullaby has two more one-week theatrical engagements: Lake Park, Florida at the Mos’ Art Theatre July 31-August 6 (www.mosarttheatre.com) and New Orleans at the Zeitgeist August 7-13 (www.zeitgeistinc.net).
July 24th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: You Need to Know What a Service Deal Is
This week was a big one for Louisiana’s movie industry. The state increased its production tax credit from 25 to 30 percent, once again making Louisiana one of the states with the most aggressive movie tax legislation. I made The Last Lullaby in Louisiana and am really hoping to make my next movie in the state as well, so this is very good news.
July 17th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: DVD Cover is Here!
We just finished the front cover of our upcoming DVD, and I wanted to give you all an early look at it. I’m totally psyched with the way it turned out.
July 10th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self Releasing: Where the Money Comes from and How
So how exactly do you get paid as a moviemaker? I’m not talking about salary, but, if you use the hybrid-model that we’re using (splitting sales to various distributors rather than selling off all of the movie’s rights to one party), where does the money come from and how?
July 3rd, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Signed One Deal, But Still Learning
I recently completed one major piece of our push with The Last Lullaby. We signed a deal with the foreign sales company Cinemavault out of Canada. Recently, they screened the film at the Marché du Film (Cannes Film Market) and felt very encouraged by the interest in the movie. The next major stop will be November’s American Film Market (AFM).
As I figure out the next move with Lullaby, I wanted to share a few thoughts—things I’ve noticed or learned that I don’t think I’ve articulated yet in the pages of this blog:
June 26th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: If I Wanted to Go on Tour, I Would Have Been a Rock Star
Almost wrapped up week six of our release. In many ways, that, in and of itself, is a victory. In this climate, many movies are in and out of theaters in two to three weeks. To say that we've been showing for the last 42 days and that there will be at least one more week makes me pretty damn proud.
But, man am I worn out. I think I've done 55 Q&As in the last six weeks. You know, I almost named this blog, “If I wanted to go on tour, I would have been a rock star.”
So what have I learned so far:
June 19th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Finding Time to Be Inspired
This might be a strange blog post. But I thought it was important to talk about staying inspired. I think when you’re self-releasing, no matter how crazy the schedule, you still have to find some sort of balance. Otherwise, before you know it, burn-out will find you.
June 12th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Four Weeks In and Going Strong
The Last Lullaby continues to tour. So far, so good. We’re at least breaking even every week and have three great stops ahead of us: A week at the Fleur Cinema in Des Moines (June 5-11), a slot in the Brooklyn International Film Festival (June 7 and 8) and a week at the Camera 3 Cinema in San Jose (June 12-18).
June 5th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Week Three of Our Theatrical Release
Before I forget, I wanted to mention that there’s an article detailing how the money came together for The Last Lullaby in the latest print issue of MovieMaker Magazine (Spring 2009 edition, with Seth Rogen and Anna Faris on the cover). For those of you who want to take a look, the issue is available at most Barnes & Nobles, Borders and newsstands—or you can order it online.
Okay, now on to week three of our national release...
May 22nd, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: The Lullaby Tour Continues
The Lullaby tour continues, and really it’s the start of a new stage in the process. I’m writing from the Cedar Rapids (Iowa) airport, where I just spent the second weekend of our theatrical run. Our first weekend was in my backyard in Louisiana. But now, as we move forward, the film ventures into much less familiar territory.
May 15th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>Adventures in Self-Releasing: Opening Weekend Recap
Our weekend results finally came in late Tuesday night. We ended up doing $16,640.75, making us the independent film with the second highest per screen average in North America (see: http://www.indiewire.com/article/2009/05/05/box_office_chart_may_5_2009).
May 8th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Indie Distribution Pitfalls
From the beginning, it’s been my goal to avoid what are perhaps some of the most common pitfalls in independent movie distribution, and in self-releasing. I haven’t really had a model to follow. I guess, more often, I’ve had models not to follow. I still don’t know how it will shake out. (By the time this publishes, it will be May 1, the date of our theatrical launch.) But I have stumbled upon a few things that I think could be useful to the next person that decides to go this way:
May 1st, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Adventures in Self-Releasing: Our Goals for Our Press Release
Things are really heating up. Only 13 days out now. Today, I thought it might be interesting to share our latest press release to give you a real sense of how we’re trying to position the movie in the Shreveport-Bossier City area:
April 24th, 2009 | Category: Adventures in Self-Releasing | By Jeffrey Goodman
Advertisement
' . $phpAds_raw['html'] . ''; } ?>
Categories
Adventures in Self-ReleasingJames Gunn: Behind the Screams
Moviemaking Contest
Cinema Law
Directing on a Dime
Association of the Week
Awards Watch
Exhibitor of the Week
Festival of the Week
Film School of the Week
I Found It At The Movies
Grassroots Moviemaker
Happenings
Just Crowdfund the $&*# Movie!
In Theaters Now
Marlett & Me
Mixed Reviews
Location of the Week
MM First Look
MM In The News
MM Remembers
Moviemaker of the Week
My Life As a Blog
News/Commentary
Notebook
Notes From Movieland
Notes from Overboard
Rus Thompson's Short Takes
Screenwriter of the Week
This Day in Indie History
Top of the Box Office
Video Views Pick
Website of the Week
Monthly Archives
May 2012April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
August 2010
May 2010
April 2010
March 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
SITE DELIVERY OPTIONS
Advertisement
