02.03.2007
An Interview with Ron Brown of FilmFilm.com

When it comes to the world of entertainment, Ron Brown has got it covered.

by Scott Essman

http://www.moviemaker.com/ articles/article/an_interview_with_ron_brown_of_filmfilmcom_2431/

When it comes to the world of entertainment, Ron Brown has got it covered. As an actor, he has appeared in several films as well as various on and off-Broadway performances. He has completed two feature-length screenplays, A Perfect Fit and Splinters, and has won a slew of awards for his film A Bedtime Story, which has shown at more than 30 festivals the world over. When he's not conquering the film industry in the real world, he's helping to create one of the Web's most visited movie sites, FilmFilm.com. Here, Ron talks with MovieMaker about the future of Internet moviemaking and what FilmFilm.com has to offer both aspiring moviemakers and fans of film.

Scott Essman (MM): You are, first and foremost, a moviemaker. What made you decide to take on the challenge of producing an Internet movie site like FilmFilm.com?

Ron Brown (RB): Probably because I had to do it all on my own, and I learned a lot while I was doing it. I felt a desire to help others so that they could benefit from what I had learned. Also, the Internet's maturity into something that could accomplish my vision happened at the right time.

MM: There are a lot of Websites out there right now that promise the world to aspiring moviemakers. What does FilmFilm.com have to offer?

RB: I am attempting to give undiscovered filmmakers a chance. For too long, talented people were overlooked because they didn't have a connection to the Hollywood club. The Internet helps to level the playing field so that, now more than ever, the cream will rise to the top.

MM: What do you think the web offers above traditional outlets, such as festivals, as a place for young moviemakers to gain exposure?

RB: Simply, we have the world as our audience. My short film had a very successful festival life, playing at over 30 film festivals worldwide. If the average audience was 150 people, that means the film was seen by 4,500 people in its entire festival run. I can tell you that that same film has had single days where it was screened by more than 4,500 people. It's no contest.

MM: FilmFilm.com is broken into two parts: the "make 'em" side and the "watch 'em" side. What does FilmFilm.com offer for those who are looking to make 'em?

RB: The "make 'em" side has lots of opportunities for filmmakers. If you have a project idea or a completed screenplay you can, in our "pitch to the world" section, or our SpecScript Superstore, find a producer to get your film off the ground. If you are in the beginning stages of production, you can apply to become a FilmFilm.com hosted production (which will be launching soon). Here, you have a fantastic opportunity to create a complete website for your film. Unlike other sites that offer a couple of pages, this is an in-depth site that has great potential for promoting your film. The make 'em side can also help out in the production of your film if you take advantage of the worldwide production guide and our casting utilities.

MM: On the "watch 'em" side of things, how do you see your site developing in terms of a user watching a film? Is it up to the user to get the best equipment-DSL, large screen, sound card-to view films on FilmFilm.com, or are there procedures on your side to help deliver the best possible quality?

RB: Certainly the better your connection, the better your experience. Right now, streaming video for dial-up connections is shaky, at best, but the technology is improving all the time. However, if you have a fast connection, the world of video on the Internet opens up to you in a big way. Most of our films are encoded so that broadband users can enjoy excellent quality streams at just about full-screen size. FilmFilm.com is currently beta testing a feature that will allow even low bandwidth users to see our films at an extremely high, almost DVD quality.

MM: You are in the process of launching a bunch of unique features such as casting and crew calls. How do you think this will go over with your audience?

RB: I expect it to be a big thing. Already, we have hundreds of productions that have expressed an interest in being a part of this. They recognize the power of the Internet for promotion, and want to take advantage of FilmFilm.com's unique offer.

MM: Do you believe that there is a community of nascent moviemakers on the Internet at this point in time? If so, do you think this community will continue to grow?

RB: Yes, there is. And as the cost to produce a high quality movie continues to drop, more will want to see if they can do it. And that is a good thing. The cream will rise to the top, and money will no longer be an issue.

MM: What advice would you give to independent moviemakers who are looking to maintain their foothold of producing and distributing their material on the Web?

RB: Don't sell your rights for next to nothing. You worked hard for what you have produced, so don't give it away.

MM: What can a young moviemaker with a good finished project do to promote his or her film on the Internet?

RB: Join us at FilmFilm.com, and we'll deliver their film to the world.

© 2008 MovieMaker Magazine

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