How to Create a Franchise, Indie-Style
Harness the power of transmedia to develop a fan base and create a built-in audience for your film
by Nuno Bernardo
URL: http://www.moviemaker.com/producing/article/transmedia_independent_film_franchise_nuno_bernardo_beactive_20111103/
Transmedia is a buzzword that has been used quite a lot in the last couple of years to define all sorts of things, from the independent movie that has a companion Website and a Facebook fan page to the big-budget Hollywood blockbuster with companion games, interactive Websites and live events. But what all of these different so-called transmedia projects have in common is the desire of their producers to engage an audience using digital and social media tools, and with the rise of digital platforms, independent filmmakers are now able to directly connect with their audience using social media and online communities without needing a multi-million dollar budget.