The Economics of Oscar
We all know that an Oscar win means box-office "bounce." Ever wonder how high?
Randy Nelson with Doug Atchison
URL: http://www.moviemaker.com/directing/article/the_economics_of_oscar_3011/
Those glitzy year-end Oscar ad campaigns may seem extravagant, but studio execs aren't making any apologies. "When Oscar talks, the box office listens."