Sundance Goes Green with “What’s the Big Idea?” Contest

By Melissa Rose Kimbler
URL: http://www.moviemaker.com/festivals/article/sundance_goes_green_with_whats_the_big_idea_contest_20080418/
It’s hard to escape the buzzword “green” nowadays. More and more people are trying to make their everyday activities environmentally-friendly. Sundance Channel is using the trend to launch their latest “What’s the Big Idea?” contest, inviting the online community to submit a one-minute short film or photo essay that depicts creative ways to go green.

Sundance Channel will narrow the field down to 25 based upon creativity, overall theme, feasibility and presentation. From May 27th to June 24th, the 25 will then go back to the online users, who will pick their five favorite proposals that will go on to be judged by a panel of environmental experts.