Small Market, Big Box Office
... with the explosion of dvd viewership, is there still any wisdom in striving for a theatrical release?
By Christopher Henderson
URL: http://www.moviemaker.com/articles/article/small_market_big_box_office_3197/
Leave the New York or LA metro areas and you're likely to face a dearth of independent cinema at local theaters. But film companies, distributors and festivals are devising innovative ways to engage smaller film markets.