Self-Distribution Hell
Indie sheds light on DIY distribution methods for Pray the Devil Back to Hell
by Gini Reticker
URL: http://www.moviemaker.com/distribution/article/pray_the_devil_back_to_hell_self_distribution_gini_reticker_20091014/
No other film in my 25-year moviemaking career has sparked as strong and varied a reaction as Pray the Devil Back to Hell, the documentary that brings to light the ordinary—but nonetheless remarkable—heroines of Liberia, who banded together against brutal warlords and a ruthless dictator, challenging the status quo of violence and inaugurating peace after years of civil war. In the past 18 months, the film has been part of events as disparate as a meeting of Bosnian war survivors, a celebrity-laden premiere in New York, the 2009 Profile in Courage awards and even "The Colbert Report."