Marc Rosenbush’s Internet Marketing for Filmmakers
How marketing your film online could be the best distribution deal you’ll ever find
By Mallory Potosky
URL: http://www.moviemaker.com/distribution/article/internet_marketing_for_filmmakers_marc_rosenbush_zen_noir_20081001/
Only after years spent employed at various other ventures—including stints as a theater director in Chicago and a Web entrepreneur—did Marc Rosenbush finally move to California to pursue his dream of making movies. By 2006 his first feature, Zen Noir, was complete and ready for release. But, despite numerous festival credits and a healthy following, the movie didn’t receive any distribution offers. So Rosenbush turned to his background in Internet marketing and began self-distributing the film online. The moviemaker describes himself as coming from a “starving artist’s mentality,” where he was “embarrassed to be too aggressive a marketer.” But Rosenbush realized that “if I spent two years making a film that I care about and I honestly believe will be of value to people, then I’m doing a disservice to myself and the audience by not using any of my power to get it into their hands.” Sound familiar?