IFC and Blockbuster Strike Exclusive Rental Deal

By Andrew Gnerre
URL: http://www.moviemaker.com/distribution/article/ifc_and_blockbuster_strike_exclusive_rental_deal_20080305/
On March 5, 2008, IFC and Blockbuster announced a new partnership. The deal between the independent film distribution maverick and DVD rental behemoth will give Blockbuster exclusive rental rights to the films released by IFC’s distribution company, IFC Entertainment. Blockbuster will have a 60-day period after a new film is released by IFC Entertainment in which the film will not be available anywhere else. After this grace period, the new release will be available in retail outlets, but Blockbuster will still retain exclusive rental rights for three years.