Every Movie Needs a Trailer
A surefire, never-fail formula to promote your film
by Hamilton Fisher & Andrew Jackson
URL: http://www.moviemaker.com/editing/article/how_to_make_a_movie_trailer_20091020/
Alfred Hitchcock knew how to keep an audience on the edge of its seat. Though he loathed movie promotions, the master of suspense could have been the master of movie trailers. His films were feature-length cliffhangers—and the cliffhanger is the most important element of a successful movie trailer.