Eric Mofford Produces Some Unconventional Media

By Douglas Polisin
URL: http://www.moviemaker.com/producing/article/eric_mofford_unconventional_media_ea_games_20081029/
Unconventional Media, a cross-over film and new media company, is pioneering this strange new ground, producing cinematic portions for the Electronic Arts (EA) game “Need for Speed: Undercover” and bringing the moviemaking process to gamers everywhere. MM got the chance to speak to Eric Mofford, the company’s founder, to discuss what it takes to make the cinematic portions of video games, the reason behind the video game-movie hybrid and what it means for moviemakers in the future.